Book Synopsis The widely adopted, now classic book on influence and persuasion–a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr.
Robert B. Cialdini–the seminal expert in the field of influence and persuasion–explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You’ll learn the six universal principles of influence and how to use them to be a skilled persuader–and, just as importantly, how to defend yourself against dishonest influence attempts: Reciprocation: The internal pull to repay what another person has provided us.
Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions. Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take.
And the more, people undertaking that action, the more we consider that action correct. Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise. Scarcity: We want more of what is less available or dwindling in availability.
Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research–as well as by a three-year field study on what moves people to change behavior–Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
From the Back Cover Influence, the classic book on persuasion, explains the psychology of why people say yes–and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.
His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You’ll learn the six universal principles, how to use them to be a skilled persuader–and how to defend yourself against them.
Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. Review Quotes Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-? ve years.
Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced– and even more fun to read. –Robert I. Sutton, professor at the Stanford Graduate School of Business and author of seven books, including New York Times bestsellers The No Asshole Rule and Good Boss, Bad Boss “Influence is a modern business classic that has profoundly shaped theelds of marketing and psychology.
Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples. “–Dorie Clark, author of Reinventing You and executive education faculty, Duke University Fuqua School of Business “Influence is a must-read for anyone who wants to understand the decision-making process.
It is simply essential reading in the canon of psychology and behavioralnance. “–Barry Ritholtz, chairman and chief investment ofcer of Ritholtz Wealth Management “Influence is now even more practical and powerful.
The new principle of unity alone is a game changer. Bravo!”–BJ Fogg, Ph. D. , founder of Stanford’s Behavior Design Lab “Influence richly deserves its status as the denitive book on the subject. I learned so much from this revised edition, and so will you.
“–Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK) “A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scientically tested principles that can change your life.
“–Daniel L. Shapiro, Ph. D. , founder and director of the Harvard International Negotiation Program and author of Negotiating the Nonnegotiable “A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.
“–Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior at the Stanford Graduate School of Business and author of Power: Why Some People Have It–and Others Don’t “Cialdini has made a classic even better.
This updated edition of Influence afrms its place as one of the most important books on business and behavior of the lastfty years. The new additions are terric. ” –Daniel H. Pink, author of When, Drive, and To Sell Is Human “If there is only one book you’ll ever read, if there is only one expert.