When you shop through links on our site, we may earn an affiliate commission. This educational content is not intended to be a substitute for professional advice.

Best Underwear Brands For Women (2024 Updated)

If you’re looking for comfortable and stylish underwear, you’ve come to the right place. With so many different underwear brands for women available in the market, it can be overwhelming to choose the perfect one for you. In this article, we’ll discuss what factors you should consider before making a purchase and how to find the right underwear for you.

The first factor to consider is the material. The type of fabric used in your underwear can make a big difference in your comfort level. Cotton is a popular choice because it’s breathable and absorbs moisture, but some women prefer synthetic materials like nylon or polyester, which offer more stretch and support. Another important factor is the fit. It’s important to find underwear that fits well and doesn’t ride up or slide down throughout the day.

Here are some questions to ask yourself when looking for new underwear: Do you want a seamless style or are you okay with a visible panty line? Do you prefer high waisted or low rise? Are you looking for a specific color or pattern? Additionally, think about your lifestyle and activities. Will you be wearing the underwear to work, the gym, or for a special occasion? All of these factors can help narrow down your choices and find the perfect underwear brand for women.

10 Best Underwear Brands For Women

# Product Image Product Name Product Notes Check Price
1
Ideal for women with incontinence or postpartum needs seeking maximum absorbency and comfort.
2
Absorbent bladder protection with a sleek, invisible fit for women who need maximum plus pull up underwear.
3
This product is ideal for women who want comfortable, seamless and stylish bikini panties in a pack of 5.
4
This product is ideal for women looking for a comfortable and stylish pack of hipster briefs in five different colors.
5
This product is ideal for women who want a comfortable and versatile set of hipster briefs in a variety of colors.
6
This product is ideal for women who want a variety of comfortable and stylish thong panties in a range of colors.
7
It is ideal for women who experience incontinence, offering maximum absorbency and disposable convenience.
8
The product is ideal for women who need super plus absorbency underwear in a small to medium size.
9
It is ideal for women experiencing incontinence or postpartum.
10
The product is ideal for women who experience incontinence and need maximum absorbency underwear.
Ideal for women with incontinence or postpartum needs seeking maximum absorbency and comfort.
Absorbent bladder protection with a sleek, invisible fit for women who need maximum plus pull up underwear.
This product is ideal for women who want comfortable, seamless and stylish bikini panties in a pack of 5.
This product is ideal for women looking for a comfortable and stylish pack of hipster briefs in five different colors.
This product is ideal for women who want a comfortable and versatile set of hipster briefs in a variety of colors.
This product is ideal for women who want a variety of comfortable and stylish thong panties in a range of colors.
It is ideal for women who experience incontinence, offering maximum absorbency and disposable convenience.
The product is ideal for women who need super plus absorbency underwear in a small to medium size.
It is ideal for women experiencing incontinence or postpartum.
The product is ideal for women who experience incontinence and need maximum absorbency underwear.

1. Ultra-Protective Ladies Xl Underwear – 48 Pack!

The Amazon Basics Incontinence Underwear for Women is an excellent product that includes 48 pairs of maximum absorbency incontinence underwear for women. This product comes in three packs of 16, and it has a new look but is identical in manufacturing and formulation as the Solimo brand. The incontinence underwear features Dri-Fit technology that helps to control moisture to keep the skin dry, comfortable and healthy. It also has a Dual Odor control system that effectively helps neutralize and stop odors to keep you feeling fresh throughout the day.

The cotton enhanced topsheet of these underwear helps to wick away moisture and feels soft against the skin. It is also free from natural rubber latex, making it safe for those with latex allergies. To find your best fit, please use the Amazon Basics sizing chart image, measure both the waist and hips, and use the largest measurement to determine your recommended size. These underwear are FSA eligible and come with discreet shipping.

If you like Depend Fit-Flex Incontinence Underwear for Women, you will love the Amazon Basics Incontinence Underwear for Women. You can now use Alexa voice shopping to place your next order. Just say, “Alexa, add Amazon Basics Women’s Protective Underwear to my cart”. Additionally, these underwear come with a satisfaction guarantee. If you aren't satisfied, Amazon will refund you for any reason within a year of purchase. For any inquiries, you can contact 1-877-485-0385.

Pros

  • Maximum absorbency for women.
  • Dri-Fit technology helps to control moisture.
  • Dual Odor control system effectively neutralizes and stops odors.
  • Cotton enhanced topsheet wicks away moisture and feels soft against the skin.
  • Free from natural rubber latex, making it safe for those with latex allergies.
  • FSA eligible and discreet shipping.
  • Satisfaction guarantee and refundable within a year of purchase.
  • Alexa voice shopping enabled.

2. Ultimate Protection: Premium Invisible Pull Up Underwear

The Premium Maximum Plus is an ultra-soft and absorbent underwear that fits like regular underwear, making it comfortable and sleek under clothes. It has a narrower core that comfortably fits women's bodies and is FSA/HSA eligible. This product is designed to prevent leaks and keep you dry for longer periods of time. Its advanced absorption core and reinforced side guards quickly move liquid away from the body while locking in odor, keeping you feeling fresh all day. The breathable panels and soft, cloth-like material ensure that you will stay comfortable and dry throughout the day. Compared to other leading brands, Premium Maximum Plus is 16% more absorbent, making it a reliable choice for managing bladder leaks. The company is committed to providing quality products and discreet delivery. All of their underwear is proudly manufactured in the United States in carbon-neutral facilities and uses recycled packaging.

Pros

  • FSA/HSA eligible
  • Prevents leaks and keeps you dry
  • Breathable and comfortable material
  • 16% more absorbent than leading brands
  • Proudly manufactured in the United States in carbon-neutral facilities
  • Uses recycled packaging

3. Lucky Brand Microfiber Bikini Panties – 5 Pack Gardenia & Stripes.

Experience the comfort and style of the officially licensed Lucky Brand Women's Microfiber Bikini Briefs. These bikini briefs are born from the free spirit and laid-back lifestyle of Southern California roots, making it perfect for women who love to embrace their inner fashion sense. Designed with a workout in mind, these bikini briefs are made from moisture-wicking microfiber material that ensures you stay cool and dry throughout the day. The tag-free feature of these panties adds an extra layer of comfort, so you can move around without any irritation.

The bikini style of these women's underwear is perfect for those who love to show off their curves. It comes with a logo waistband that sits comfortably on the hips and has comfort cut leg openings that give you enough coverage. You don't have to worry about running out of underwear because with the multipack value, you get 5 pairs of bikini style panties for one great price. These bikini briefs are easy to care for, and you can machine wash and tumble dry them without any issues. Please reference the product description for more details.

Pros

  • Moisture-wicking microfiber material keeps you cool and dry throughout the day
  • Tag-free feature adds extra comfort
  • Multipack value offers 5 pairs of bikini style panties for one great price
  • Easy to care for – machine wash and tumble dry

4. Chic Microfiber Hipster Briefs – 5 Pack

Discover the officially licensed Lucky Brand Women's Hipster Panties, designed to reflect the free spirit and laid-back vibe of Southern California. These hipster briefs are perfect for women who love to stay active and comfortable at the same time. The product is easy to care for and can be machine washed and tumble dried without any worries.

The comfort waistband is a standout feature of these hipster briefs. Designed to provide maximum comfort during workouts, the comfort logo Lucky Brand waistband is also tag-free, ensuring that you remain comfortable at all times. The bikini style of these women's underwear features a logo waistband that sits perfectly on the hips, while a variety of stylish prints accentuate the look of these bikini style briefs.

This multipack value set of 5 pairs of microfiber hipster style panties is perfect for women who want to get the best value for their money. Each pair of panties is made of high-quality microfiber material that is soft, comfortable, and durable. The product description provides more information about the materials used and the care instructions for these panties.

Pros

  • Officially licensed Lucky Brand Women's Hipster Panties
  • Comfort waistband for maximum comfort during workouts
  • Bikini style with logo waistband sits perfectly on the hips
  • Multipack value set of 5 pairs of microfiber hipster style panties
  • Easy to care for, machine washable and tumble dryable

5. Lucky Brand Microfiber Hipster Briefs – Gardenia/natural/silver Sconce/black/multi

Experience comfort and style with the Officially Licensed Lucky Brand Women's Hipster Panties. These panties are designed to reflect the free spirit and laid-back lifestyle of Lucky Brand's Southern California roots. The hipster style briefs sit perfectly on the hips, while the stylish prints accentuate your curves.

These panties come in a multipack of 10, giving you great value for your money. The microfiber material used in their construction is soft and gentle on the skin, providing all-day comfort. Furthermore, the comfort logo Lucky Brand waistband ensures that you can wear these panties all day without experiencing any discomfort. The tag-free design also adds to the comfort level, so you can enjoy these panties without any irritation.

When it comes to care and maintenance, these panties are easy to take care of. Simply toss them in the washing machine and tumble dry. These hipster style panties will maintain their shape and color, wash after wash.

Experience the ultimate in comfort and style with the Officially Licensed Lucky Brand Women's Hipster Panties. Order yours today and enjoy the comfort and style that comes with Lucky Brand underwear.

Pros

  • Multipack value of 10
  • Comfort logo Lucky Brand waistband
  • Soft and gentle microfiber material
  • Stylish prints accentuate curves

6. Lucky Brand Microfiber Thong Panties – 10 Pack!

Introducing the officially licensed Lucky Brand Women's Thong Panties, perfect for those who love the free spirit and laid-back lifestyle of Southern California. The microfiber material is carefully designed to provide maximum comfort, making these thong panties ideal for everyday wear. Additionally, the absence of tags ensures that you stay comfortable all day long. The thong style design features a heat seal clover logo waistband that sits comfortably on your hips and natural cut leg openings, which helps prevent panty lines. The multipack value of 10 pairs of microfiber thongs offers great value for money. These panties are easy to care for, as they can be machine washed and tumble dried. Please refer to the product description for more details.

Experience the ultimate level of comfort with the Lucky Brand Women's Thong Panties. These panties are made with microfiber material that is designed to provide maximum comfort. The thong style design features a heat seal clover logo waistband that sits on the hips and natural cut leg openings that prevent panty lines. Additionally, the multipack value of 10 pairs of microfiber thongs offers great value for money. The ease of care makes these panties perfect for everyday wear, as they can be machine washed and tumble dried. The product description provides more information on how to care for them. Enjoy the free spirit and laid-back lifestyle of Southern California wherever you are with these Lucky Brand thong panties.

Stay comfortable all day long with the Lucky Brand Women's Thong Panties, designed with your comfort in mind. The microfiber material is tag-free, ensuring maximum comfort, while the thong style design features a heat seal clover logo waistband that sits on the hips and natural cut leg openings, which helps prevent panty lines. The multipack value of 10 pairs of microfiber thongs offers great value for money, making these panties a must-have for everyday wear. They are easy to care for, as they can be machine washed and tumble dried. For more information, please refer to the product description.

Pros

  • Made with microfiber material for maximum comfort
  • Heat seal clover logo waistband that sits on the hips and natural cut leg openings prevent panty lines
  • Multipack value offers great value for money
  • Easy to care for, machine washable and tumble dryable

7. Depend Fit-Flex Maximum Absorbency Underwear – Blush

Experience long-lasting dryness and comfort with this amazing underwear designed for people with bladder incontinence or postpartum incontinence. The material used in the underwear absorbs immediately, keeping you worry-free all day long. Unlike bulky adult diapers, this underwear has form-fitting elastic strands that move with you, providing a smooth and discreet fit under clothing.

The underwear is incredibly soft and comes in a feminine blush color with three different designs to choose from. It also has odor control, ensuring you always feel fresh and confident. Plus, the SureFit waistband ensures a comfortable fit that feels just like regular underwear.

Each pack contains 26 disposable underwear, and you get two packs in total, giving you 52 pieces to use. The packaging is always discreet, so you can order with confidence. Additionally, this product is FSA/HSA-eligible in the U.S., making it even more accessible to those who need it.

Pros

  • Absorbs immediately, providing long-lasting dryness
  • Form-fitting elastic strands for a smooth, discreet fit under clothing
  • Unbelievably soft and comfortable to wear
  • Odor control keeps you feeling fresh and confident
  • SureFit waistband provides a comfortable fit like regular underwear
  • Discreet packaging
  • FSA/HSA-eligible

8. :tena Incontinence Underwear For Women, Super Plus Absorbency, Small/medium, 18 Count

The Adult Underwear is designed to look and feel like real underwear while providing discreet incontinence protection. It is specifically designed for moderate to heavy bladder leaks. The product comes in a pack of 18 pieces and is perfect for individuals who are looking for a comfortable and reliable incontinence protection.

The underwear is made of soft materials that ensure users feel comfortable while wearing them. The dual absorption zone feature helps to capture liquid and odor, making it ideal for individuals with moderate to heavy bladder leaks. Additionally, the elastic leg gathers help to ensure against leakage, providing users with a sense of security all day long.

To ensure the best fit, measure the hip or waist (whichever is bigger) and choose the size that fits within the range of 29” – 40”. The product is perfect for both men and women and offers a discreet and comfortable solution for incontinence protection.

Pros

  • Looks and feels like real underwear
  • Provides discreet incontinence protection
  • Super-absorbent dual absorption zone captures liquid and odor
  • Elastic leg gathers ensure against leakage providing a sense of security all day long
  • Comes in a pack of 18 pieces
  • Made of soft materials for added comfort
  • Ideal for individuals with moderate to heavy bladder leaks
  • Perfect for both men and women
  • Offers a discreet and comfortable solution for incontinence protection

9. Always Discreet Boutique Underwear: Peachy Protection Pack.

It is crucial to check the sizing before purchasing the product as incorrect sizing can lead to leakage issues or even cause discomfort and rashes. It is recommended to measure the waist and hips accurately to ensure a proper fit.

Choosing the right size ensures that the product provides maximum absorbency and comfort. The correct size will also prevent any potential accidents due to improper fitting.

It is important to note that the size chart may vary between different brands, so it is always best to refer to the specific brand's sizing guide before making a purchase.

Pros

  • Choosing the right size ensures maximum absorbency and comfort
  • Prevents potential accidents due to improper fitting

10. Pack Of 2 – Assurance Incontinence Underwear For Women, Maximum, S/m, 60 Ct

Designed specifically for women, these disposable underwear offer maximum comfort and protection. The small/medium size is perfect for waist sizes between 28 and 40 inches.

The Comfort-Shape technology provides a soft and discreet fit that conforms to the natural contours of the body. Meanwhile, the maximum absorbency quickly locks away wetness, ensuring that you stay dry and comfortable all day long.

In addition, these disposable underwear feature Omni-Odor Guard technology, which helps to control odors and keep you feeling fresh and confident.

Whether you're traveling, working, or simply looking for an extra layer of protection, these disposable underwear are an excellent choice for women of all ages and sizes.

Pros

  • Soft and discreet fit
  • Maximum absorbency
  • Omni-Odor Guard technology helps control odor
  • Designed specifically for women

Best Underwear Brands For Women FAQs

How do I choose the right size and style of underwear from different women's brands?

Choosing the right size and style of underwear can be a daunting task, especially with so many women's brands available in the market. The first and foremost thing to consider is your body shape and size. Take accurate measurements of your waist, hips, and thighs, and compare them with the size chart provided by the brand. This will give you a good idea of which size to choose.

Next, consider the style that you feel most comfortable in. Do you prefer high-rise, low-rise, or mid-rise underwear? Do you like thongs, briefs, or bikinis? Different brands offer different styles, so it's important to try a few before settling on one.

Another consideration is the material of the underwear. Some brands offer cotton, while others offer synthetic materials. It's important to choose a material that is breathable and comfortable for you.

Lastly, consider the brand's reputation and customer reviews. Look for brands that are known for their quality and comfort. Read customer reviews to get an idea of how the product fits and feels.

In summary, choosing the right size and style of underwear from different women's brands requires consideration of your body shape and size, preferred style, material, and the brand's reputation and customer reviews.

What are the most popular underwear brands for women?

There are several popular underwear brands for women, all of which offer a wide range of styles, cuts, and fabrics to choose from. One of the most popular brands is Victoria's Secret, which is widely known for its sexy, feminine lingerie. The brand offers a range of styles, including thongs, briefs, hipsters, and boyshorts, as well as bras and other lingerie items.

Another popular underwear brand for women is Calvin Klein, which is known for its minimalist, sleek designs. The brand offers a range of styles, from classic briefs and thongs to more modern styles like high-waisted briefs and bralettes.

Other popular underwear brands for women include Hanes, Fruit of the Loom, and Jockey, all of which offer comfortable, affordable underwear in a range of styles and sizes. Ultimately, the best underwear brand for women depends on personal preference and individual needs, so it's worth trying out a few different brands and styles to find the perfect fit.

What are the top sustainable and ethical underwear brands for women?

There are a number of sustainable and ethical underwear brands for women that prioritize ethical production and sustainability. Some of the top brands include Organic Basics, which produces underwear made from organic cotton and is certified by the Global Organic Textile Standard. Pact is another popular brand that uses organic cotton and sustainable materials in their underwear. They also prioritize fair labor practices and have a transparent supply chain.

Another well-known sustainable and ethical underwear brand for women is Azura Bay, which offers a range of eco-friendly and ethically sourced lingerie. They use materials like bamboo and organic cotton and prioritize fair labor practices and sustainable production.

Additionally, Naja is a brand that uses recycled materials and supports women's empowerment through their Underwear For Hope program. This program provides job opportunities and education for women in Colombia.

Finally, there is Boody, which produces underwear made from bamboo, a highly sustainable and eco-friendly material. They also prioritize ethical labor practices and have a transparent supply chain. All of these brands offer eco-friendly and ethical options for women looking to make more sustainable choices in their underwear purchases.

Which underwear brands offer a range of colors, patterns, and materials to suit different preferences and needs?

There are several underwear brands that offer a range of colors, patterns, and materials to suit different preferences and needs. One of the most popular brands is Calvin Klein, which offers a variety of styles, including briefs, boxer briefs, and trunks, in a range of colors and materials such as cotton, modal, and microfiber. Another popular brand is Tommy Hilfiger, which offers classic designs with a modern twist and a wide range of colors and patterns.

For those who prefer sustainable and eco-friendly options, there are brands like Pact and Organic Basics that offer underwear made from organic cotton and other sustainable materials. These brands also offer a range of colors and styles to choose from.

For those who prioritize comfort, brands like MeUndies and SAXX offer underwear designed with soft and breathable fabrics, as well as unique patterns and prints. Additionally, these brands also offer a wide range of sizes to ensure a comfortable fit for all body types.

Overall, there are plenty of underwear brands that offer a range of options to suit different preferences and needs. It's important to consider factors like material, fit, and style when choosing the right underwear for you.

Which underwear brands offer the most comfortable and supportive designs for women?

There are many underwear brands that offer comfortable and supportive designs for women. Some of the most popular brands that are known for their comfortable and supportive underwear include Victoria's Secret, Calvin Klein, Hanes, and Maidenform.

Victoria's Secret is known for their high-quality lingerie and underwear that is both comfortable and supportive. They offer a wide range of styles and sizes to fit every woman's needs.

Calvin Klein is another popular brand that offers comfortable and supportive underwear for women. Their designs are known for their simplicity and sophistication, and they offer a variety of styles and colors to choose from.

Hanes is a more affordable option that still offers high-quality, comfortable and supportive underwear for women. They offer a wide range of sizes and styles, including briefs, bikinis, and boyshorts.

Maidenform is another popular brand that offers comfortable and supportive underwear for women. They are known for their innovative designs and use of high-quality materials to ensure maximum comfort and support.

Ultimately, the most comfortable and supportive underwear for women will depend on individual preferences and needs. It is important to try on different styles and brands to find the perfect fit.

Leave a Comment