Best Mascara From Ulta (2025 Update)

Introducing the Ultra Plush Mascara, a professional-grade product that will elevate your lash game to new heights. This high-quality mascara is designed to deliver stunning results with its long-lasting, smudge-proof, and water-resistant formula. Say goodbye to raccoon eyes and hello to flawless lashes that stay put all day long.

The secret to the Ultra Plush Mascara lies in its innovative curved brush. Featuring thin spikes, this brush is expertly designed to lengthen and define each and every lash. No clumps, no mess – just beautifully separated lashes that will make your eyes pop.

When it comes to color, the Ultra Plush Mascara boasts the blackest of black shades. This versatile color complements all eye colors and eye makeup shades, making it a must-have in any makeup collection. Whether you're going for a bold and dramatic look or a subtle and natural one, this mascara has got you covered.

But the benefits of the Ultra Plush Mascara don't stop there. It's not just a makeup essential for women – it's also a great gift option for anyone who loves high-quality makeup, including teens! Whether you're treating yourself or someone special, this mascara is sure to impress.

At W7, we believe in creating products that are not only effective but also ethical. That's why the Ultra Plush Mascara is cruelty-free and vegan-friendly. We are committed to providing high-quality cosmetics at an affordable price, without compromising on our values.

Elevate your lash game with the Ultra Plush Mascara. With its long-lasting, smudge-proof, and water-resistant formula, along with a curved brush that lengthens and defines lashes, this mascara is a must-have in any makeup routine. Its blackest of black color suits all eye colors and makeup shades, making it a versatile choice for any occasion. And with its cruelty-free and vegan-friendly formulation, you can feel good about using it. Treat yourself or someone special to the Ultra Plush Mascara and experience the difference it can make.

Introducing the essence cosmetics Lash Princess False Lash Effect Mascara – a cruelty-free and vegan mascara that will give you the stunning lash look you've always dreamed of.

With a commitment to animal welfare, essence cosmetics is listed internationally with essence and CATRICE both at PETA Germany and PETA. They firmly believe in saying no to animal testing and have received recognition for their cruelty-free status. Rest assured that none of their products, including this mascara, are tested on animals.

Not only is this mascara cruelty-free, but it is also free from potentially harmful ingredients. It is completely perfume-free, alcohol-free, paraben-free, and does not contain any microplastic particles or nanoparticles. This means that you can enjoy beautiful lashes without worrying about any potential adverse effects.

The essence cosmetics Lash Princess False Lash Effect Mascara is designed to give you the length and volume you desire. To use, simply start at the base of your lash line and wiggle the wand back and forth. Feel free to add as many coats as you like until you achieve your desired lash look. Whether you prefer a natural everyday look or a bold and dramatic effect, this mascara can deliver it all.

When it's time to remove the mascara, you won't have to struggle. It can be easily removed with any eye-safe makeup remover, making your makeup removal routine quick and hassle-free.

Introducing the Clean and Conditioning Volume and Length Mascara, a game-changer in the world of makeup. This incredible mascara is specifically formulated to provide you with the perfect combination of volume and length, giving your lashes that extra oomph they deserve.

One of the standout features of this mascara is its unique formulation, which includes organic shea butter and biotin. These powerful ingredients work together to not only enhance the appearance of your lashes but also condition them, leaving them feeling soft and nourished.

We understand the importance of using products that are not only effective but also environmentally friendly. That's why we are proud to say that the bio-based brush used in this mascara is made from 100 percent bio-based fibers. This means that you can achieve stunning lashes while also doing your part to reduce your carbon footprint.

In addition to being eco-friendly, this mascara is also gentle on your skin. With 99 percent of the ingredients being of natural origin, you can have peace of mind knowing that you are using a product that is safe and free from harsh chemicals. We believe that beauty should never come at the cost of your well-being.

Whether you're heading to a pool party or a sweaty workout session, this mascara has got you covered. It is completely waterproof, ensuring that your lashes stay fabulous no matter the circumstances. Say goodbye to smudged mascara and hello to long-lasting, gorgeous lashes.

We understand that fragrance can be a personal preference, which is why this mascara is designed to be perfume-free. No overpowering scents here, just pure, clean beauty.

Introducing The Falsies Surreal Extensions Waterproof Mascara by Maybelline, the ultimate solution to achieving longer and more voluminous lashes. With a 36% increase in length, this mascara takes your eyelash reality to new heights. Experience the false lash look with 10X more volume that lasts up to 24 hours.

Achieve Surreal Lashes in Seconds: This mascara features Hybrid Fiber technology, a unique blend of fibers ranging up to 3mm in size. Coupled with the extended helix brush, every lash is loaded with surreal impact. The lengthening mascara brush, equipped with long and twisted bristles, effortlessly reaches and extends each lash for a mesmerizing effect.

Say Goodbye to Clumps, Smudges, Flakes, and Smears: Maybelline has formulated this mascara with lash caring oils, ensuring a comfortable feel throughout the day. Not only is it suitable for sensitive eyes, but it is also safe for contact lens wearers. Rest assured, this ophthalmologist-tested mascara will keep your lashes looking flawless without any unwanted mishaps.

Maybelline Has What You Need: Complete your makeup routine with Maybelline's wide range of products. Create the perfect canvas with our foundation, BB cream, concealer, and highlighter. Enhance your eyes with our eye shadow, brow pencil, mascara, and eyeliner, allowing you to achieve any desired eye look. Finish off your look with our selection of lip products, from vibrant matte lipsticks to natural-looking lip glosses.

Effortless Makeup Removal with Micellar Water: For a gentle and effective makeup removal, use Garnier Micellar Water in conjunction with Maybelline products. Simply apply at night to remove your makeup, and in the morning, use it as a facial cleanser to prepare your skin for flawless Maybelline makeup application.

Enhance your lashes and elevate your makeup routine with The Falsies Surreal Extensions Waterproof Mascara by Maybelline. Experience the power of length and volume, without any clumps, smudges, flakes, or smears. Trust Maybelline, a brand that has what you need to achieve your desired look effortlessly.

Introducing the Hourglass Shaped Brush for Voluptuous Volume! This innovative mascara formula is designed to give your lashes a stunning transformation with just one coat. Whether you're looking to thicken, lengthen, or curl your lashes, this mascara has got you covered.

The secret behind this mascara's incredible performance lies in its advanced formula, which features a film-forming polymer. This polymer works wonders in locking your curl into place, ensuring that your lashes stay beautifully lifted throughout the day. No more worrying about your curl drooping or losing its shape!

But that's not all – this mascara also contains Acacia Senegal Tree Extract, a powerful ingredient known for its ability to set volume. This means that not only will your lashes look longer and curlier, they'll also appear noticeably thicker and fuller. Say goodbye to flat, lackluster lashes and hello to va-va-voom volume!

The Hourglass Shaped Brush is specially designed to effortlessly coat every lash, from root to tip. Its unique hourglass shape ensures that each lash is fully coated with the mascara formula, resulting in a dramatic, eye-catching look. The brush's bristles are perfectly spaced to prevent clumping, allowing for a smooth and even application every time.

This mascara is a must-have for anyone looking to achieve bold, voluminous lashes. With its impressive formula and innovative brush, you can easily achieve the desired look in just a few strokes. Whether you're heading to a special event or simply want to elevate your everyday makeup routine, this mascara is sure to become your new go-to.

Don't settle for ordinary mascara when you can have extraordinary lashes. Try the Hourglass Shaped Brush for Voluptuous Volume and experience the difference for yourself. Get ready to turn heads and make a statement with your stunning, volumized lashes.

Introducing the Long-Lasting Makeup for Whole Day Mascara, a must-have addition to your makeup collection. This black mascara is designed to provide a flawless eye makeup look that lasts all day without smudging or flaking. With its quick-drying formula, you can shape and set your lashes in no time. Whether you're heading to work, going on a trip, attending a party, or going on a date, this mascara will meet all your eye makeup needs.

What sets this mascara apart is its ability to deliver both length and volume. The large brush head ensures that every single lash is covered, resulting in lashes that are lengthened and thickened by up to 5 times. Say goodbye to flat and lifeless lashes, and hello to a dramatic and voluminous effect. Even with repeated applications, you won't have to worry about clumping, as this mascara is specially designed to prevent it.

Not only does this mascara enhance the length and volume of your lashes, but it also helps define the eye contour. Your eyes will appear more three-dimensional and deep, giving you a captivating and confident look. Thick, long, and beautiful lashes will enhance the overall charm and contour of your eyes, making you look absolutely stunning.

What makes this mascara even more impressive is its 2-in-1 design. With a dual-brush head, you can achieve multiple looks with just one product. Step 1 is perfect for lengthening and curling your lashes, while step 2 adds thickness and depth. No need to purchase multiple mascaras anymore – this one does it all. You'll achieve a natural lengthening and thickening effect that will make your lashes stand out.

Not only is this mascara a game-changer in terms of performance, but it also makes for a great gift. With its exquisite packaging, safe ingredients, and cruelty-free formulation, you can feel confident giving this mascara to your girlfriend, wife, or mother for any special occasion. Whether it's Valentine's Day, an anniversary, a birthday, or any other festival, this mascara is sure to impress.

Say goodbye to smudged and flaky mascara and hello to long-lasting and voluminous lashes. The Long-Lasting Makeup for Whole Day Mascara is here to revolutionize your eye makeup routine. Don't miss out on this must-have beauty essential. Order yours today and experience the difference for yourself.

Introducing the Lash Sensational Mascara, a must-have for every makeup enthusiast. This exclusive mascara features a unique fanning brush with ten layers of bristles, designed to reveal layers of lashes for a sensational full-fan effect. Say goodbye to clumpy lashes and hello to beautifully defined, voluminous lashes.

With the Lash Sensational Mascara, you can effortlessly add length and volume to your lashes without worrying about clumping. The formula is carefully crafted to provide a smooth and even application, giving you the perfect fluttery lashes you desire. Say goodbye to smudges and flaking, as this mascara is ophthalmologist tested and contact lens safe.

No eye makeup look is complete without Maybelline Mascara. Whether you want to amp up the drama with The Falsies Mascara, keep it classic with the iconic Great Lash, or achieve a natural-but-better look with Colossal or Lash Sensational Mascara, Maybelline has got you covered.

Maybelline is renowned as the eye expert, and they continue to deliver top-quality products that help you create your signature eye look. From highly pigmented eyeshadows to pencil and liquid eyeliners, they have everything you need to enhance your eyes. Their mascara range is iconic and is trusted by makeup professionals and enthusiasts alike. Not only that, but Maybelline also offers a range of eyebrow makeup to help you achieve perfectly sculpted brows.

But Maybelline doesn't stop at just eye products. They have a wide range of face and lip products to complete your makeup routine. Create the perfect canvas with their foundations, BB creams, concealers, and setting powders. Experiment with different eye looks using their eye shadows, mascara, brow pencils, and eyeliners. And for the finishing touch, choose from their showstopping lipsticks or plumping lip glosses to make your lips stand out.

Maybelline is a brand that understands the needs of makeup lovers. They consistently deliver high-quality products that are both affordable and effective. Whether you are a makeup beginner or a seasoned pro, Maybelline has the products you need to create any look you desire. So go ahead and explore their extensive range of makeup products and unleash your inner beauty guru.

Introducing the Long-Lasting Makeup for Whole Day mascara that will revolutionize your eye makeup routine. This black mascara is designed to dry quickly, allowing for fast shaping and setting without any smudging or flaking. With its waterproof and smudge-proof formula, you can enjoy a 24-hour hold for a flawless eye makeup look that lasts all day long.

Say goodbye to clumpy and sparse lashes – our mascara is here to give you the best length and volume you've always dreamed of. The large brush head of this mascara ensures that each of your lashes is covered, lengthening and thickening them by up to 5 times. The result? An intense volumizing effect that will transform your lashes from light to dramatic. Even with repeated application, this mascara won't cause any clumping, giving you perfectly separated lashes every time.

Not only does this mascara provide length and volume, but it also helps define the eye contour, making your eyes appear more three-dimensional and deep. With just a few swipes of this mascara, your eyelashes will look more beautiful, thick, and long, enhancing the charm and contour of your eyes. Get ready to turn heads and feel more confident than ever before.

Our 2-in-1 mascara is the ultimate solution for all your eyelash needs. With its dual-brush head design, step 1 of this mascara will lengthen and curl your eyelashes, giving them a natural and eye-opening effect. Step 2 will make your eyelashes appear thicker and deeper, adding even more volume to your look. With just one mascara, you can achieve the perfect lengthening and thickening effect that will make your lashes stand out like never before.

Not only is this mascara a game-changer in terms of performance, but it also makes for a great gift. It comes in exquisite packaging, making it a thoughtful present for your girlfriend, wife, or mother on special occasions like Valentine's Day, anniversaries, birthdays, or any other festival. Plus, it is made with safe ingredients and is cruelty-free, so you can feel good about using it.

Say hello to long-lasting and voluminous lashes with the Long-Lasting Makeup for Whole Day mascara. Get yours today and experience the difference it can make in your eye makeup routine.

Introducing the Voluminous Waterproof Primer And Mascara by L'Oreal Paris, the perfect duo to achieve long, voluminous lashes that will make heads turn. This super-volumizing mascara primer is specially designed to build dramatic volume on every lash, while creating an ultra-smooth base to maximize the performance of your mascara. The result? Lashes that look fuller, thicker, and more defined.

Not only does this mascara primer enhance the volume of your lashes, but it also features a waterproof formula that ensures your lashes stay smudge-proof and flake-free all day long. No need to worry about rain, humidity, or tears ruining your flawless look – this mascara is your trusty companion for any occasion.

At L'Oreal Paris, we understand that every individual has unique preferences when it comes to their eye makeup look. That's why we offer a wide range of innovative volumizing formulas and brushes to suit your specific needs. Whether you want a natural, everyday look or a bold, dramatic effect, our collection of mascaras and primers has got you covered.

But our commitment to helping you achieve the perfect eye makeup look doesn't stop there. Explore our extensive range of products, including smudge-proof eyeliner for sleek lines, brow products for added definition, and eye shadow palettes with shades tailored to complement every eye color. With L'Oreal Paris, you have all the tools you need to express your unique style and enhance your natural beauty.

So why choose L'Oreal Paris? Because you deserve the best. Our full line of makeup, including foundations, concealers, highlighter makeup, eyeshadow palettes, lipsticks, and much more, is designed to empower you to create the look you desire. We believe that beauty should be accessible to all, which is why we strive to provide high-quality products at an affordable price.

To complete your eye makeup look, we recommend pairing the Voluminous Waterproof Primer And Mascara with our Infallible Never Fail Mechanical Pencil Eyeliner. With its long-lasting, fade-proof color, this eyeliner ensures that your look stays put for up to 16 hours. Say goodbye to smudges and hello to flawless precision.

Achieve the lashes of your dreams with the Voluminous Waterproof Primer And Mascara by L'Oreal Paris. Experience the difference that quality, innovation, and affordability can make in your beauty routine. You're worth it.

Introducing the essence cosmetics Dramatic Volume Mascara! This incredible mascara is designed to give your lashes unbeatable volume and length for a stunning and long-lasting look. The fiber brush coats every lash, ensuring that each one is coated with the perfect amount of mascara for maximum impact.

One of the standout features of this mascara is its long-lasting formula. You can go about your day with confidence, knowing that this mascara will not flake, fade, or wear off. Say goodbye to the dreaded raccoon eyes and hello to flawless lashes that stay put all day long.

What sets this mascara apart is its buildable volume. With just one stroke, you can achieve your desired level of volume. Whether you prefer a subtle enhancement or a bold, dramatic look, this mascara has got you covered. Simply layer on more coats for even more volume and intensity.

Not only does this mascara deliver amazing results, but it is also vegan and cruelty-free. essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand, meaning that no animals were harmed in the making of this product. Additionally, this mascara is free from gluten, silicones, parabens, oil, fragrance, alcohol, and microplastic particles, making it a safe and gentle option for those with sensitive eyes or skin.

Made in Luxembourg, this high-quality mascara is the perfect addition to your makeup collection. With its fiber brush, long-lasting formula, and buildable volume, you can achieve the lashes of your dreams effortlessly. Whether you're heading to a special event or just want to enhance your everyday look, the essence cosmetics Dramatic Volume Mascara is sure to impress.

So why wait? Try this amazing mascara today and experience the difference for yourself. Say hello to voluminous, long-lasting lashes that will make heads turn. Trust in essence cosmetics for all your mascara needs and join the cruelty-free revolution.